Automotive
EVM MINI Cooper
Premium cars, sold through Kerala's MINI dealership.
Digital Marketing Team Lead at Cutting Chaai, Kochi. I plan and run paid media that turns attention into enquiries, bookings and orders.
About
Brands bring a budget and a target. I close the distance.
Seven years of running Meta and Google campaigns for hotels, car brands, Ayurveda, restaurants and quick commerce.
I write the media plan, build the landing page when there isn't one, and report back in numbers a client's finance team can trust. At Cutting Chaai I lead the team that does this every day.
Outside client work, I teach performance marketing as a guest lecturer at Dotin Digital Academy.
2019Running paid media since
12Brands in the portfolio
KochiBased in Edapalli
Approach
How a campaign moves.
Every rupee goes through the same four stages. The work is making sure fewer of them leak out between each one.
1
Reach
Find the people worth paying for. Audience research, creative angles and a budget split that matches how long the customer takes to decide.
2
Click
Earn the visit. Ad copy, formats and offers tested against each other rather than guessed.
3
Convert
Make the next step easy. Lead forms, landing pages, WhatsApp and checkout flows built to actually be finished.
4
Return
Count what came back. Spend tracked against bookings, test drives and sales, then the plan is rewritten for next month.
Selected work
Different shelves, same discipline.
Twelve brands I've worked with, from five-star hotels to ten-minute delivery.
Hospitality
Kochi Marriott
Five-star stays, dining and events in Kochi.
Ayurveda
Kottakkal Arya Vaidyasala
Kerala's century-old name in Ayurveda.
Hospitality
Courtyard by Marriott Infopark
Business hotel at Infopark, Kochi.
Food delivery
Swiggy
Food delivery and quick commerce.
Quick commerce
Flipkart Minutes
Flipkart's minutes-fast grocery delivery.
Social & influencer
Melam
Social media and influencer campaigns.
Brand
Aditi Marvel
Hospitality
Taj CIAL
Taj hotel at Cochin International Airport.
Hospitality
Vivanta by Taj
Upscale Taj hotel on Marine Drive, Ernakulam.
Restaurant
Top Form
A Calicut institution since 1975. Awareness campaign tracked against sales.
Bakery & festive
Pandhal
Festive campaigns with their own order pages.
Your brand could be next.
Tell me what you're selling and what a good month looks like.
Start a conversationWhat I do
Meta Ads
Lead generation, sales and awareness campaigns, structured so the learning phase isn't spent twice.
Google Ads
Search and Performance Max for people already looking, with keywords cut by intent.
Media planning
Budgets split by objective and season, written up as plans clients can sign off in one meeting.
Landing pages & checkout
Order pages, payment flows and Shopify stores when the ad needs somewhere better to land.
Reporting
Monthly decks and spreadsheets that connect spend to enquiries and revenue.
Brand identity
Positioning and creative direction so the ads look like they belong to one brand.
Experience
Where I've been.
2024 – present
Digital Marketing Team Lead
Cutting Chaai, Kochi
Lead the team running paid media and social for brands in hospitality, automotive, Ayurveda, food and quick commerce, from media plan to monthly report.
2023 – present
Guest Lecturer
Dotin Digital Academy
Teach performance marketing to students starting their careers in digital.
2021 – 2023
Digital Marketing Manager
Fegno Technologies
Managed digital campaigns and growth marketing for the company and its clients.
2015 – 2018
BCom, Computer Science
ELIMS College of Arts and Science
Commerce with computer science: the reason the spreadsheets come easily.
Contact
Have a budget and a target?
Send me a message with what you're selling, who buys it and what a good month looks like. I'll reply with how I'd spend the first rupee.